Familia Mendez

Sisters Juana and Minga Mendez are 4th-generation coffee growers who have lived and farmed in Chichimes in Huehuetenango for most of their lives. In 2010, the sisters were the first female producers to work with Rosma Coffeelands to promote their coffees. Since then, they’ve been successfully exporting their coffees under their own name and receiving fair prices that enable them to reinvest in their farm.

Juana and Minga selectively handpick ripe, red cherry and process it on their farm. They lay cherry to dry on patios. They rake cherry every hour to ensure even drying and cover it at night to prevent condensation. Once dry, cherry is bagged and stored in a mill in Huehuetenango, where the cool weather and low humidity is ideal for storing coffees. Coffee rests for about 3 months before being milled and prepared for export.

Huehuetenango is well-known for its high altitude and consistent weather patterns. The region lies at a nexus of hot air sweeping eastwards from the Plains of Tehuantepec in Oaxaca, Mexico and cool air rushing down from the Cuchumantanes Mountains. The meeting of this hot and cold air creates a microclimate that keeps frost in check and enables coffee cultivation at higher altitudes. Coffee production at 2,000 meters above sea level here is common. These conditions are perfect for producing the sparkling acidity and distinctive fruit flavors of the region.

50-50 Program

The “50-50” label is ROAST’s signature branded coffee that guarantees the farmers 50% of the retail price. The “50-50” label raises the bar for sustainability guaranteeing the farmers 50% of the retail price*.

* After sales taxes and duties. All costs in the origin country and transportation costs to the roastery (including taxes, duties, commissions etc.) are covered by the farmers. Parts of the farmer payments may be given as donations to help educate farmers etc.