About ROAST

ROAST is built on our love for great coffee and the belief
that quality and sustainability are closely connected.

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Quality and sustainability are two vital aspects to our coffee.

Too often these are seen as separated issues where we either pay a higher price for a lower quality or get good quality without the farmers being recognized for their dedication to quality and genuine hard work.

ROAST was built on the belief that there is a strong synergy between quality and sustainability. Fair prices can lead to better quality and better quality can lead to sustainability if the famers are recognized for their work.

Everybody wins.

Bean by bean, we believe that together – the farmers, the roasters, and the consumers can change the coffee industry with both higher quality and more sustainability.

The ROAST Experience: From Bean to Cup

The Beans

We source the absolute finest coffee beans from the best and most dedicated farmers across the world.

Cup of Excellence

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Whenever possible we buy the beans through the Cup of Excellence program, the premier coffee competition worldwide. The competition has been dubbed as the “Oscars of the coffee world.” The Cup of Excellence program rewards the farmers who emphasis quality and strive to give the farmers a pride in their product and motivate others. The best beans from the best farmers, and nothing less. Look out for the Cup of Excellence logo on our coffee for the ultimate coffee experience.

Read more about Cup of Excellence at
allianceforcoffeeexcellence.org/en/cup-of-excellence/.

The ‘50-50’ Label

The dedicated farmers are our heroes! In an industry focused on quantity over quality, they put their livelihood on the line and against all odds go in a different direction and take pride in producing the best coffee beans. They inspire us and others and are changing the coffee industry bean by bean.

The “50-50” label is ROAST’s signature branded coffee that guarantees the farmers 50% of the retail price. The “50-50” label raises the bar for sustainability guaranteeing the farmers 50% of the retail price*. That is 10 times the fair trade market price. We believe in treating our partners fairly and ethically to produce a better product for everyone.

* After sales taxes and duties. All costs in the origin country (processing, transportation, taxes, duties, commissions etc.) are covered by the farmers. Smaller parts of the farmer payments may be given as donations to ACE and similar organisations to help educate farmers etc.

Find your 50-50 coffees here at ROAST.com or read more about the 50-50 program at www.50-50.org (soon to be launched).

Farmer Payment

The Roast

The roasting of the coffee is a vital phase in the process. We roast our beans directly and prominently on our premises to ensure freshly roasted beans, every cup, every time.

Roasting is a vital phase in the coffee process, and when the farmers entrust us the world’s finest beans, that is a responsibility we take very seriously, hence our name ROAST.

Roasting is what gives coffee flavor, and the quality of the flavor is in the skill of the roaster. Every bean is different and for every batch we carefully create roasting profiles tailored to ensure a perfect cup of coffee.


Giesen Roaster
We flame roast all beans by hand on the outstanding Giesen W6 roaster,the same roaster as used in the World Coffee Roasting Championship.

All beans are roasted directly in our shop premises in Copenhagen to ensure freshly roasted beans that can be seen, smelled and tasted by customers. Please visit us to experience the roast of your next coffee over a cup of freshly brewed coffee and a talk with the roaster, the next time you are in Copenhagen.

The Brew


ROAST offers a large variety of brewed coffees at our shop and a brewing guide for subscription or packaged beans. We believe that every coffee connoisseur deserves to have their coffee brewed their way, whether at home or in our café, ROAST coffee can be personalized the way you want it.


Brewing Guides

Our Story

ROAST is based on a dream to create a transparent channel for direct trade of great coffee between farmers and coffee lovers around the world.

Andreas Astrup, a coffee enthusiast, started the company in 2014. It was important for Andreas to create a different kind of business. Not just a charity or another coffee roasty with a CSR project. Instead ROAST seeks to create “shared value”, cutting the middlemen, and create an incitement for the farmers to focus on quality and for the costumers to pay the farmers the value of this work.

Today ROAST is located in Copenhagen, Denmark. We source only the best beans form dedicated farmers around the world, carefully flame roast by hand, and ship it right to your doorstep.

Contact Us

Please visit our combined roastery and coffee bar the next time you are in Copenhagen. Or drop us a line in the form below. We love feedback!




Our address: Thorshavnsgade 20, 2300 Copenhagen S, Denmark

Frequently Asked Questions

  • How much does it cost?

    This subscription price depends on coffee plan, quantity, frequency, tax, and shipping costs.

    Prices start at approx. 13 EUR per shipment for some of the best freshly roasted coffee in the world – including all costs – delivered to your doorstep.

    You can see the exact price when setting up a subscription.

  • What will I get in each delivery?

    In every delivery you will find some of the world’s best fresh-roasted coffee. To keep the shipping costs low and be as environmentally friendly as possible we don’t include anything else in the package. All information on your subscription and coffee can be found here on the website.

    When setting up the subscription, you choose how much coffee you want and how often. You can further customize the subscription to your taste specifying the roasting profile, etc.

  • Do you ship internationally?

    Absolutely, we ship to the whole world.

  • What are the shipping costs?

    The shipping costs depend on the quantity and country. You can see the exact shipping costs when setting up the subscription.

  • Will I need to pay import duty, VAT, or other taxes?

    No, normally you won’t have to pay any extra import duty, etc. We pay all taxes in Denmark, and normally there won’t be an extra tax in your country.

    But please note that we cannot provide a 100% guarantee that you won’t be taxed in your country. If you experience any problems, please let us know, and we will try to help you the best we can and share your problems with other customers.

    Use the Import Duty & Taxes Calculator below to see if you risk any extra costs on your end.

    http://www.dutycalculator.com/new-import-duty-and-tax-calculation/?dtc_country_from=58

  • How often will I get fresh coffee?

    It is completely up to you. You can customize the subscription to receive fresh-roasted coffee every fourth, third, second, or every week.

    You can change the frequency at any time or put the subscription on hold if you go on holiday, etc.

  • How fast will I receive my coffee?

    We always ship the coffee express within one week after roasting. Depending on your home country, you will normally receive the coffee within 1 to 7 days at its peak.

    Please find the estimated shipping time below:

    Europe: 2–3 days + average customs clearance time: 0 days
    USA: 2–3 days + average customs clearance time: 0–3 days
    Rest of the world: 3–5 days + average customs clearance time: 0–7 days

    In most cases, the packages are not delayed by customs clearance. But we can’t guarantee that this won’t occasionally happen. If you experience long delays due to this, please let us know, and we will try to help you the best we can and share your problems with other customers.

  • How do I cancel my subscription?

    You can cancel your subscription at any time by logging into Your Account and choosing “Cancel Subscription.”

    You can also choose to pause your subscription for a specified time if you go on holiday, etc. This is also done in Your Account.

    You can always contact us if you experience any problems, and we will be happy to assist.

  • Will I get a new kind of coffee in every delivery?

    Yes and no.

    In every delivery we send you some of the world’s best fresh-roasted coffee based on the preferences set up in your subscription, what coffee is in season, and what we have freshly roasted.

    Therefore, you will get different coffee from delivery to delivery. But you will often get the same coffee in a later delivery. For a normal subscription, we change between 5–10 different coffees over a year.

  • Can I get the same coffee in every delivery?

    No, sorry.

    In every delivery we send you some of the world’s best fresh-roasted coffee based on the preferences set up in your subscription, what coffee is in season, and what we have freshly roasted.

    Therefore, you will receive different coffee from delivery to delivery. But you will often get the same coffee in a later delivery. For a normal subscription, we change between 5–10 different coffees over a year.

  • Will the box fit through the letterbox?

    Yes, in most cases it will. We ship the coffee in envelopes that will fit through standard-sized letterboxes. Please see the sizes below (W x L x H):

    8oz : 6x8x1.5 inches (15x20x3.5cm)
    1lb : 8x10x1.5 inches (15x20x3.5cm)
    2lb : 10x12x1.8 inches (15x20x3.5cm)
    3lb : 12x14x2 inches (15x20x3.5cm)
    4lb : 14x16x2.2 inches (15x20x3.5cm)

    Please let us know if you experience any problems, and we will see what we can do to help.

  • Can I order some extra coffee for my next delivery?

    Absolutely. You can adjust your subscription in Your Account at any time. Just turn up the volume for the next delivery and turn it down again if you want smaller deliveries.

    You can also place a single order for a specific coffee in our shop, and we will send it to you separately. You will find the different coffees under Our Coffees.

  • I really liked the coffee I received – can I have the same coffee again?

    Maybe.

    In every delivery we send you some of the world’s best fresh-roasted coffee based on the preferences set up in your subscription, what coffee is in season, and what we have freshly roasted.

    Therefore, you will receive different coffee from delivery to delivery. But you will often get the same coffee in a later delivery. For a normal subscription, we change between 5–10 different coffees over a year.

    But please send us an email, and we will see what we can do.

  • How long does the coffee last?

    Estimate approx. 8 grams for a small cup of coffee. For a daily coffee drinker, we recommend 1 lb per month.

  • I haven’t used all my coffee from the last delivery, what should I do?

    You can adjust your subscription in Your Account at any time. You can pause the subscription, or turn down the volume for the next delivery (and turn it up again when you want larger deliveries).

    Or you can gift the extra bag of coffee and make a fellow coffee lover happy.

  • Where does the coffee come from?

    We source the absolute finest coffee beans from the best and most dedicated farmers across the world.

    Each coffee has its own characteristic, unique taste, and story to tell, and we are proud to share some of the world’s most amazing coffees with you.

    You can see our current offers under Our Coffees.

  • How do you select the coffee?

    We select and send you only the best of the best coffee from the most dedicated farmers across the world.

    Our top beans are purchased through the Cup of Excellence program, which is the premier coffee competition and auction worldwide, known as the “Oscars” of the coffee world.

  • Do you have Fairtrade coffees?

    The “50-50” label is ROAST’s signature branded coffee that guarantees the farmers 50% of the retail price.

    The “50-50” label raises the bar for sustainability, guaranteeing the farmers 50% of the retail price (after tax). That is 10 times the fair trade market price. We believe in treating our partners fairly and ethically to produce a better product for everyone.

    Find your 50-50 coffees here at ROAST.com or read more about the 50-50 program at www.50-50.org.

  • Do you have any organic coffees?

    We love organics and often have certified organic coffee.

    But it is also important to stress that it is a complex world and organic coffee and certified organic coffee are not always the same.

    Many small, family-owned coffee farms are organic by necessity. They can’t afford chemical pesticides and fertilizers anyway. But they also cannot afford to pay for inspections to achieve certification, and, therefore, they can’t earn the higher price for their beans.

    Thus, we support and hope to encourage farmers to do more eco-friendly farming, including getting certified over time.

  • Do you have any decaf coffees?

    Sorry, we don’t have decaf coffees at the moment. But we might offer them in the future.

  • What brew method is best?

    It depends solely on your preferences.

    All our coffees can be brewed with any brewing method. In fact, you might enjoy experimenting by drinking and experiencing the differences in the same coffee with different brewing methods – from espresso to pour over.

  • I don’t have a grinder; can you send me ground coffee?

    The best taste and aroma come from grinding whole coffee beans just before making your coffee. But if you don’t have a grinder, we are happy to do it for you.

    When setting up the subscription, you can select to receive ground coffee as well as choose your favorite brewing method, and we will make sure to grind it the right way for you.

  • How should I store the coffee?

    You will want to protect your coffee against air movement, limit the temperature fluctuations, and avoid exposure to light.

    The bags in which you receive the coffee protect it from light and have a one-way valve that allows fresh coffee to off-gas its initial CO2 without letting air in. Therefore, keep the coffee in the bag until just before use.

    Don’t store the coffee in the fridge. A little coolness is a good thing, but the fridge humidity is not. Normal room temperature is cool enough.

    Only consider freezing your coffee if you plan on saving it for many months.

  • I haven’t received my coffee

    Please contact us if you haven’t received your coffee within the estimated shipping and customs clearance time (see above), and we will compensate you for the coffee.

  • I didn’t like the coffee I received

    Please contact us and we will compensate you for the coffee and help you change your subscription to your taste preference or cancel your subscription without any costs.